PR Media Group provided the complete communication services for the gaming industry exhibition BEGE (Balkan Gaming and Entertainment Industry Exhibition), which celebrated its 15th anniversary in November 2024. One of the most significant events for the gaming industry in Europe brought together over 80 exhibitors and over 6,000 visitors from 68 countries and was opened with a special press conference attended by representatives of the largest media in Bulgaria.
The basis of the successful campaign was the comprehensive communication strategy that PR Media Group developed and implemented. The strategy covered not only traditional media, but also social networks, ensuring maximum media coverage and engagement of a wide range of audiences. The company actively used social platforms to promote the events in real time, while increasing the visibility of the exhibition and conference. Thanks to the efforts of the experts at PR Media Group, the event also attracted the attention of international media, which led to significant coverage beyond Bulgaria and strengthened the country's presence in the global context of the gaming industry.
The press conference that kicked off BEGE was organized with special attention to detail and ensured effective communication between participants and journalists. PR Media Group ensured maximum media coverage of the event, while creating ideal conditions for productive discussions and interviews.
The company also provided full media support for the EEGS conference, which was an important element of the exhibition program. The event brought together prominent representatives of the gaming industry, who exchanged ideas and shared the latest trends and innovations in the sector. Thanks to the professional work of PR Media Group, both the conference and the exhibition received wide media attention.
As a result of PR Media Group's efforts, BEGE and EEGS enjoyed a strong media presence, which solidified Bulgaria's position as an important hub for the gaming industry in Eastern Europe.